Teradata Marketing Festival’s 2015 Apex Award for Vision & Leadership
The Vision & Leadership Award recognizes game changers who have shown excellence in integrating people, processes, and technologies across the entire marketing organization to increase the effectiveness of marketing efforts, improve internal efficiency,
and drive marketing return on investment.
Rivera Group, contracting for the United States Army Marketing and Research Group, developed a centralized platform to support recruiting of in-service individuals qualified for specialized and elite military occupational
specialties and streamlined operations, saving the Special Operations Recruiting Battalion thousands of man-hours each year and achieving desired levels of efficiency. The organization’s leadership now has the capability
to track ROI real time.